Create and own the digital pipeline for a hot startup that’s transforming how law is done.

Overview

Imagine joining Uber before any of your friends had even heard of it! This is your chance to create a disruptor and be there at the start.

Smarter Drafter is a well-funded startup that’s transforming the legal sector. It automates legal documents and has become the #1 secret weapon for law firms. It’s growing fast amongst Australian law firms and will soon expand to law firms overseas as well. From there, Smarter Drafter will make DIY law accessible to everyone, globally. Our growth path is clear and it’s taking us international, fast. There’s a lot we need to build, a lot of new ideas to test and we need your new thinking. Are you ready to rise to the challenge?

Key details

Reporting to: Managing Director
Location: Sydney CBD or Eastern Suburbs
Flexibility: Scope to work from home part-time
Schedule: Full-time
Status: Permanent
Travel: None/Minimal

Responsibilities

This role will be responsible for driving and executing the company’s global digital marketing strategy, targeting both law firms and retail customers. Initially, this role will be focussed on targeting small law firms in Australia.

Your primary responsibilities will be to:

• Own the digital marketing strategy
• Design and build automated digital sales funnels
• Have creative input into all digital assets – including website, email and video
• Optimise the digital customer experience to maximise conversion
• Develop reporting on digital sales performance and campaign effectiveness

Essential competencies

To be successful in this role, you will need to have proven skills and experience in:

• Digital marketing automation
• EDM campaigns
• Conversion optimisation
• Web design (WordPress and basic HTML/CSS)
• Copywriting of sales/marketing content
• Graphic design of sales/marketing content
• Managing other digital marketing suppliers

Experience in marketing through webinars will be preferred.

About You

1. Firstly, you need to be confident in your work. You will be the smartest person in the team when it comes to digital marketing, so we’re looking to you to show us the way, and then make it happen. If you’re more comfortable having someone tell you what to do all day, this isn’t for you.
2. You “get” startups. This means you don’t mind getting your hands dirty, building things yourself, learning new systems, designing your own tests and constantly looking for a better way. You understand that your role changes constantly, you need to pitch in with anything that needs doing and that you are core to creating the future.
3. You are your own quality control. You write eloquently, you design with clarity, and you double-check the detail because you know that the detail matters.
4. You’ve already spent 3 years or more in digital marketing, so you know what works, what doesn’t and how to test new things.

Remuneration and equity incentives

You will receive a competitive salary package commensurate with your level of expertise and experience, together with extensive training and exciting career progression opportunities as the business grows.

Additionally, you will be rewarded and incentivised through the grant of free employee options contingent upon your loyalty and retention in the business.

Apply Now

This is a unique opportunity to take a leadership role in driving and shaping the rapid growth of one of Australia’s most exciting technology startups.

To prove that you really do have attention to detail, include the work “fruit” in your application.